AI automation & UX
Hey, we're Mooch.
01 Selected Work
Work we've done.
001
gov.uk UX
Designing government digital services that millions of people rely on every day.
2021
002
British Airways UX
Bringing British heritage into the 2020s through clearer in-flight content.
2024
003
Octant UX
Simplifying public-goods funding on Ethereum without losing the politics.
2023
004
Ethereum Foundation UX
Plain-English rewrites for the core informational layer of ethereum.org.
2025
005
Big Debate Club AI
Automating content delivery so writers can focus on the writing.
2026
006
Lisbon Restaurant Group AI
Automating Google review replies across 4 locations in 5 languages.
2026
02 Products & Playthings
Things we've made.
Products we ship, prompts you can steal, things we built for fun.
Product · Live
toneofvoice.app
Generate professional tone-of-voice guidelines in minutes. Used by 200+ teams.
Try it→
Product · Waitlist
highway
Self-driving content, without the slop.
Join waitlist→
Product · Alpha
fortress
Content audit for your whole site.
Try it→
Product · Live
samantha
She reads the web out loud, just for you.
Try it→
Prompt
claude-doggy-dogg
Make Claude Code talk like Snoop Dogg.
Steal it→
Prompt
/deslop
Strip AI tells from any draft.
Steal it→
Plaything
Write like Paul Graham
Rewrite your writing in Paul Graham's voice, with a Voice Score.
Play→
Plaything
sassgpt
ChatGPT with attitude.
Play→
Plaything
openclaws
A €999 polymer clip that holds your MacBook lid open.
Play→
Plaything
gravity
v0 clone that roasts your ideas.
Play→
03 How to work with us
Ways to start.
A few ways to start working with us depending on what's important to you. Often leads to long-term collaboration and value add.
Start here
Fixed scope
AI Automation Setup
We find your single highest-leverage AI automation and ship it end to end. Discovery, build and handover included.
From €2,500
Book AI Setup→
01
Whole site
Content & UX Audit
A full review of your site's content and UX, with a prioritised list of fixes.
From €5,000
Get an audit→
02
One week
UX Research Sprint
One week of focused user research that tells you what to build next, and what to drop.
From €15,000
Start a sprint→
04 / About
A husband-and-wife team of two, working from London & Lisbon.
We're an AI automation and UX agency. We help teams make things their customers really want and use AI to compound the benefits. Most of our clients come to us for one and stay for both.
We started Mooch because we wanted to work on things we care about, with people we like, from anywhere in the world. So far, so good.
Get in touch
A new project. A small idea. A chat over coffee.
All welcome. We reply to everything that isn't a sales email, usually within a day.